Here’s a bold statement: One of the most underrated films of the year is about to land on your screen, and you’ve probably never heard of it. But here’s where it gets controversial—despite its stellar cast, gripping story, and emotional depth, Roofman starring Channing Tatum flopped at the box office. Why? Blame it on a lackluster marketing campaign that sold it as a wacky heist comedy instead of the heart-wrenching dramedy it truly is. And this is the part most people miss: Derek Cianfrance’s return to directing after nearly a decade is a quietly powerful masterpiece, inspired by a bizarre true story that’s equal parts absurd and tragic.
The film follows Jeffrey Manchester (Channing Tatum, delivering a career-best performance), a U.S. Army veteran turned unlikely criminal. Dubbed the Rooftop Robber, Jeffrey breaks into fast-food chains and big-box stores through the roof, not to steal cash, but to make a statement. After a prison escape, he hides out in a Toys “R” Us for months, becoming an accidental symbol for the Charlotte community. But here’s the twist: Roofman isn’t just about heists or hideouts—it’s a nuanced exploration of a good man spiraling into self-destruction, with a standout performance by Kirsten Dunst as the single mom who complicates his life. The ensemble cast, including Ben Mendelsohn, LaKeith Stanfield, and Peter Dinklage, elevates this story from quirky crime caper to something far more profound.
Now for the controversial part: Paramount’s decision to release Roofman on PVOD platforms starting November 11, 2025, at a steep $24.99 feels like a missed opportunity. Sure, you’ll get 45 minutes of bonus features—including behind-the-scenes featurettes and deleted scenes—but is that enough to justify the price tag? While renting options will likely follow, and physical media (4K Ultra HD, Blu-ray, DVD) is on the horizon, the initial cost feels like a gamble for a film that deserves a wider audience. And let’s not forget, with Paramount+ in the mix, it’s only a matter of time before Roofman finds its way to streaming—but will it be too little, too late?
Here’s the real question: Will Roofman finally get the recognition it deserves once it hits home media? Or will it remain a hidden gem, overshadowed by its botched marketing? Let us know in the comments—do you think this film is worth the $24.99 price tag, or should Paramount rethink its strategy? One thing’s for sure: Roofman is a story that stays with you long after the credits roll, and it’s a shame more people haven’t experienced it yet.